Public Policy. Economic Strategy. Cultural Infrastructure.
THE HONOURABLE LISA MACLEOD
The Honourable Lisa MacLeod is a former six-term Ontario MPP and senior Cabinet Minister, holding portfolios including Heritage, Sport, Tourism and Culture Industries; Tourism, Culture and Sport; Children, Community and Social Services; and Women’s Issues.
Her leadership positioned culture, tourism, and sport not as standalone sectors, but as core drivers of economic growth, community vitality, and provincial competitiveness.
Through Secord Strategies, Lisa provides senior-level advisory services to governments, associations, and industry leaders navigating complex public environments. She advises on policy alignment, stakeholder strategy, economic positioning, and public accountability — helping organizations understand how culture, tourism, and community infrastructure intersect with broader economic and political priorities.
Governance. Hospitality Leadership. Stakeholder Strategy.
SUSAN TRUPPE
Susan Truppe is a former Member of Parliament for London North Centre and Parliamentary Secretary for the Status of Women. She served on key federal committees addressing women’s leadership and violence prevention, contributing to national policy conversations.
In addition to her public service, Susan brings more than 15 years of senior hospitality leadership experience, with deep expertise in hotel operations, guest experience strategy, and brand reputation management.
At Secord Strategies, she advises organizations operating at the intersection of public policy and service delivery. Her work focuses on communications strategy, stakeholder engagement, leadership visibility, and operational alignment — particularly for organizations navigating competitive markets and regulatory environments.
Narrative Strategy. Economic Positioning. Campaign Architect
DANIELA SIGGIA-BEASANT
Daniela Siggia-Beasant brings more than two decades of experience in media, corporate strategy, economic development, and public affairs. Her career spans private enterprise, government relations, campaign management, and sector innovation.
She specializes in narrative leadership — aligning identity, influence, and economic strategy to build durable growth. Daniela has led strategic planning initiatives for municipalities, developed multi-million-dollar funding proposals, directed communications at every level of government, and built national campaigns that reshape public perception.
At Secord Strategies, she works with municipalities, associations, and purpose-driven organizations seeking clarity in positioning, confidence in messaging, and cohesion between strategy and story. Her advisory work moves beyond marketing toward long-term brand authority and measurable economic impact.
THE MOVEMENT
WANDERING WOMEN: NORTH OF 50
Secord Strategies created Wandering Women: North of 50 as a national movement at the intersection of the tourism and hospitality industries and one of the most influential consumer segments — women over 50. Through a highly engaged online community and our signature magazine, North of 50 Magazine, we connect industry leaders directly to this powerful market with insight, intention, and measurable impact.
