women 50+ m0ve markets
...and we are helping them explore Canada!
We are loyal, intentional, community-focused, and brand-driven. We don’t just take trips—we shift narratives, fuel local economies, and bring others with us.
We believe that repatriating just $3 billion in Canadian travel dollars from the U.S. could create over 42,000 jobs.
That’s why we’re inviting women to lead this recovery—through smart travel, smart spending, and smart leadership.
THE MOVEMENT
WANDERING WOMEN: NORTH OF 50
Secord Strategies created Wandering Women: North of 50 as a national movement at the intersection of the tourism and hospitality industries and one of the most influential consumer segments — women over 50. Through a highly engaged online community and our signature magazine, North of 50 Magazine, we connect industry leaders directly to this powerful market with insight, intention, and measurable impact.
