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    • Home
    • Who We Are
    • Services
    • Events & Workshops
    • Insights
    • Wandering Women
    • The Magazine
  • Home
  • Who We Are
  • Services
  • Events & Workshops
  • Insights
  • Wandering Women
  • The Magazine

EVENTS & WORKSHOPS

Preparing Leaders. Strengthening Industries.

Preparing Leaders. Strengthening Industries.

Preparing Leaders. Strengthening Industries.

Preparing Leaders. Strengthening Industries.

Preparing Leaders. Strengthening Industries.

Preparing Leaders. Strengthening Industries.

ManagHer

A STRATEGIC IMMERSION FOR WOMEN IN PUBLIC LEADERSHIP

Public-facing leadership is not improvised. It is engineered.

ManagHer is a one-day strategic immersion designed for women who are considering a move into public-facing leadership and want to approach it with clarity and intention.


Whether your path is in politics, executive leadership, or broader public influence, this experience provides a grounded understanding of what is required behind the scenes.


Developed and led by the Honourable Lisa MacLeod and Susan Truppe, alongside a network of former parliamentarians, cabinet ministers, and senior campaign professionals, ManagHer offers direct insight into how leadership is prepared, supported, and sustained.


This is not a general overview. It is a structured introduction to how public leadership actually works.

FIND OUT MORE

3 PART WORKSHOP SERIES

REGISTER NOW

Unlock the $1.3 Trillion Queen Bee Economy

A 3-Part Workshop Series for Tourism Leaders

A data-backed, transformational training for tourism operators, DMOs, and hospitality leaders who want to win the fastest-growing, highest-spending travel segment in Canada: women over 50.


• Women 50+ control over 55% of discretionary spending in Canada.

• They influence 80% of household purchasing and book 90% of travel for their families.


If Canada repatriates even $3B in lost U.S. travel spending, we create 44,000 jobs in tourism, arts, culture, and hospitality.

WHAT WE COVER

WHO SHE IS

WHY SHE TRAVELS

WHY SHE TRAVELS

A workshop on the demographic, socioeconomic and digital behaviour of women over 50

Demographic | Socioeconomic  Digital behaviour

REGISTER

WHY SHE TRAVELS

WHY SHE TRAVELS

WHY SHE TRAVELS

A workshop exploring why women over 50 travel as healing, celebration, discovery, and legacy

Healing | Celebration 

 Discovery | Legacy

REGISTER

WHAT SHE VALUES

WHY SHE TRAVELS

WHAT SHE VALUES

A workshop on what women over 50 as a demographic value such as safety, predictability, authenticity

Safety | Predictability 

Authenticity | Trust

REGISTER

PACKAGE OFFERING

Who She Is | Why She Travels | What She Values- SAVE BY REGISTERING FOR ALL 3

REGISTER

CANDIDATE & EXECUTIVE TRAINING

Secord Strategies prepares professionals for the demands of public-facing leadership. Whether enteri

Prepare For The Public Stage

Secord Strategies prepares professionals for the demands of public-facing leadership. 


Whether entering political life, transitioning into public service, or assuming senior executive roles under public scrutiny, our training equips leaders with the strategic discipline, media readiness, and personal presence required to perform with confidence.


Grounded in deep political campaign and governmental experience, we provide seasoned, practical counsel — ensuring our clients are prepared not only to lead, but to withstand the pressures that accompany visibility.

TELL US A BIT ABOUT YOURSELF

THE MOVEMENT

Secord Strategies created Wandering Women: North of 50 as a national movement at the intersection of

WANDERING WOMEN: NORTH OF 50

Secord Strategies created Wandering Women: North of 50 as a national movement at the intersection of the tourism and hospitality industries and one of the most influential consumer segments — women over 50. Through a highly engaged online community and our signature magazine, North of 50 Magazine, we connect industry leaders directly to this powerful market with insight, intention, and measurable impact.

North of 50 Magazine Launch Party

March 2, 2026

PRESS RELEASE

National Digital Magazine to Spotlight Women Over 50 and Canada's Tourism Economy

READ PRESS RELEASE

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